Agency: Leo Burnett Chicago
Production Company: Blacklist
Direction and Art Direction: Dvein
Several months ago I was asked to collaborate on a project with my good friends from Juggernaut Animation Studio.
It was an advertising campaign for Samsung USA, and Dvein was in charge of the Art Direction.
We were given the CAD model of a Samsung fridge down to the smallest detail. We had to clean some inner parts (at first just a few, in the end almost all of them), and achieve the desired look: deleting and adding some mechanical parts, environment, shading, lighting, rendering and postproduction.
After hundreds of tests, we came up with this.
Believe me, it’s by far the simpliest of all the tests we made. But hey, we finally matched what the client wanted. And at the end of the day, that’s what our job is supposed to be.
And these are several of the WIP tests: